RMIT Online · Education · Case study
Reshaping the RMIT course portfolio into a clearer digital experience
Website and experience design work to improve how people explore, compare, and move through a complex online course offering.
Project snapshot
Course portfolio restructuring and digital experience design for a complex education offer.
RMIT Online is one of Australia’s major online university offers, with a course portfolio that keeps growing. The organisation needed a website that could show the full catalogue with enough depth to decide, while communicating RMIT’s credentials and what online study actually involves. Prequel led the UX arc: stakeholder workshops, research and interviews, wireframes and prototypes, briefing visual design, and a UX guide plus Sketch-based design system so build stayed consistent.
The previous experience did not surface the full portfolio. Connections between in-house, third-party, and separate course systems had become hard to follow — people could not always see everything they could study or trust they were in the right place. That is both a design and a business problem: when discovery fails, marketing and conversion work uphill. Growth was non-negotiable; confusion was the risk.
Work opened with stakeholder workshops to surface assumptions, priorities, and constraints, with facilitation keeping the room tied to student reality, not only internal convenience.
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